The Tradeoffs of a 1P vs. 3P Strategy for Brands on the Amazon Marketplace

The Tradeoffs of a 1P vs. 3P Strategy for Brands on the Amazon Marketplace

When a brand owner/manufacturer contemplates selling on Amazon, it has a big decision to make:

  1. 1P: Sell its product wholesale to Amazon Retail (and let Amazon Retail sell to Amazon customers),
  2. 3P: Sell its product through third-party resellers (and let these 3P sellers sell to Amazon customers)

At a later date, we will discuss the key issues and tradeoffs of selling wholesale to Amazon Retail vs. selling through third-party Amazon sellers, and outline the risks involved in each approach.

For more details on how to sell on Amazon via your own 1st or 3rd party account or on how to align your brand with an experienced third-party Amazon seller that will support you in building your brand equity and product sales, please contact us:

Joseph Hansen BuyBox

 

 

Buy Box Experts
info@buyboxexperts.com
(801) 900-4723

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